About Us

Soft make up and hair style for the unconventional bride.

At Veraflor, our mission is to enhance your natural beauty.

Our approach goes beyond makeup and hair application – it’s about creating an authentic, personalized experience for you. We collaborate closely with you, listening attentively to your vision and working together to bring it to life.

At Veraflor, authenticity is paramount. We prioritize sustainability, inclusivity, and community, partnering with local artisans and businesses to make a positive impact.

magnifying your natural beauty

Artistic

Intentional

Easy-Going

Reimagined

• Artistic • Intentional • Easy-Going • Reimagined

Veronica - Lead Artist and Founder of Veraflor

Veronica

Lead Artist & Founder

Veronica has been in the beauty industry for more than sixteen years, and has excelled in high-end hair and makeup services for weddings for nearly ten years. Having traveled extensively to learn techniques from some of the most respected and desired names in the industry, she has received recognition for her talent in professional circles and earned the gratitude of her clients.

Veronica appreciates the natural beauty in life and works with your features, designing off of your individual attributes and particularities. She approaches hair and makeup artistry with a unique perspective, making you feel confident, loved, and invigorated.

Yesenia - Veraflor Hair Stylist

Yesenia

Yesenia has been a licensed cosmetologist since 2007 out of Riverside, CA. She has worked with hair in many capacities including haircoloring, haircutting, and hairstyling. Since 2019 she has specialized in bridal and photographical hairstyling. She continues to evolve and perfect her skills as a hair artist, training with professionals such as Stephanie Brinkerhoff and Jessica Keife. Her bridal hairstyles are effortless and romantic. Yesenia is a great listener but also willing to provide suggestions in order to ensure that you look and feel great for your special event.

Hair Stylist

SEEN IN

Style Me Pretty

Southern California Bride

Wedding Sparrow

Magnolia Rouge

The Knot

Green Wedding Shoes

Style Me Pretty • Southern California Bride • Wedding Sparrow • Magnolia Rouge • The Knot • Green Wedding Shoes •

Published Work

Natural Wedding Makeup & Hairstyle
Classy Wedding Updo with Soft Makeup
Luxury Wedding Hair Updo